Uber —
Rebrand 2018

A tech startup turned global mobility platform in eight short years deserves a holistic brand system that’s instantly recognizable, works around the world and is efficient to execute.

My Role

As a Senior Designer on the Brand team, I explored, stretched, and helped to define mainly: 

— Logo
— Typography
— Colors
— Composition
— Photography
— Iconography
— Motion
— Brand Architecture
— Sensory Branding
— Sonic Branding

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