Airbnb —
Rebrand

Sketch it. Paint it. Put a penguin on it. Make a symbol that reflects your Airbnb experience, and add it to your account profile. Make one for each trip or for your favorite place. Make one to mark your spare bedroom and another for the guest loft. Create a unique symbol for a community event.

My Role

During Airbnb Rebrand, I was invited to come to San Francisco and help R/GA and DesignStudio to develop the algorithms of the "Airbnb Create" — a digital platform to enable community members to truly participate in the visual element of the new brand. The site prompts users to answer emotive questions and provide their location before generating a unique version of the symbol specifically for them.

airbnb_create_icon
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Create
100415a-HQ28-007 NATO Headquarters Brussels.
airbnb
AIRBNB-CAMPAIGN-SANFRANCISCOEDITION
AIRBNB-LOGOMARK-PEOPLEPLACESLOVEAIRBNB
AIRBNB-COMMUNITY2
airbnb-1
airbnb-4
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