YouTube Playlist Store


ABOUT

The first retail experience created for YouTube Brazil, envisioned to show users how YouTube's platform can be more than a stop for a one-song listening - a true music destination platform, through the use of its playlist functionality.

Kiosks throughout the store offered a two-screen experience, composed by a Touch Screen TV and the user's own mobile device.  While in the Touch Screen TV the user could navigate through a very special set of curated playlists and choose which ones he liked the most, in his mobile device he could see those playlists getting instantly added and ready to be listened to on his YouTube account.

All playlists were curated by big music industry names - both national and international artists such as Jack Johnson and O Rappa, and all playlists had their cover illustrated by a very special team of artists.

By the end of his YouTube Playlist Store experience, the user would choose which playlist cover he would like to take home with him.


videocase


MY ROLE

As the visual tech lead of the project I developed the prototypes using processing and webgl/three.js to define the best approach we should go on and present to the client.

After that, I did UI Animations and helped the developers and QA team to solve all the issues the project had.

BTW, we chose webgl. It makes sense for a Google project, right!?


Prototype – sound reaction

I did this prototype with processing while we were in brainstorm phase yet. Part of the idea we had was to create a wall of leds which would react with the sound of the party. In the end, the ideia changed and we didn't use that.


early and buggy prototypes - webgl

Because prototypes allow us to see things in one of two ways: Things that don’t work, and things that need work.


THE EVENT


AGENCY

R/GA

 

CLIENT

YOUTUBE

 

AWARDS

ONE SHOW INTERACTIVE

  • 2014 - Merit

WAVE FESTIVAL

  • 2014 - Gold - Cyber
  • 2014 - Bronze - Design

ADWEEK

  • 2014 - Silver - Out of Home

EL OJO

  • 2014 - Finalist - Interactive Branded Content
  • 2014 - Finalist - Promo

CLIO AWARDS

  • 2014 - Silver - Events/Engagement - Experiential

CCSP

  • 2014 - Anuary - Outdoor
  • 2014 - Silver - Innovation