Transforming what was at the beginning only an experiment into a permanent lab for innovative creations, a totally flexible plan co-created by customers through social networks. We asked for the help of youngsters, through polls on Facebook and Orkut, to define the product’s price. We created a website and social networking APIs that recognized and rewarded the most influent youngsters, stimulating the usage of the product. We developed a collaborative visual identity which used photos taken by the customers themselves and finger-painted types, in a reference to the way this generation communicates.
I was responsible to setup the front-end environment on rails of the platform, to develop the front-end architecture thinking in scalability and reusability of the html modules across the website, facebook app and orkut page. Also, I did the UI animations.
Since that time (2011), the platform grew a lot, earned more awards but the tech team still kept the base of that foundation.
TV COVERAGE (PORTUGUESE AUDIO)
- 2012 - Best Digital
- 2012 - Gold - Campaign
- 2012 - Gold - Digital
- 2012 - Silver - Direct