Google Creative Sandbox Brief


ABOUT

A project focused on presenting Google's products to the Creative department of top Ad Agencies in Brazil. A physical high-tech box was designed to collect ideas that never had the chance to become reality, elect a winner among them and reward the best one with a cash prize and further Google's mentoring to make it happen. 

The box was engineered to collect handwritten ideas, photograph them, send them over to the website and then to shred the paper form immediately. 

On the website, users could see and debate all ideas, as well as submit new ones without going through the box submission flow. In total, the website collected 4507 ideas, 204% above the KPI target.


VIDEOCASE


TV CHANNEL COVERAGE  (PORTUGUESE AUDIO)


my role

I'm really proud of this project because it was the first job from R/GA Brazil to Google, everything should be perfect and I attended since the brainstorm phase and concept idea until the development of the first mobile first and responsive web design website done at R/GA Brazil and probably the first one launched by Google Brazil.

To do that, I developed a framework called kameleon which can easily manage assets, loading asynchronous texts, stylesheets, javascripts and images according with the size of the screen.

Also, I did tons of UI animations using css and javascript.

After this project, R/GA never launched again another non-responsive website  



AGENCY

R/GA

 

CLIENT

Google

 

Awards

ABEMD

  • 2013 - Grand Prix - Digital
  • 2013 - Best Digital
  • 2013 - Gold - Digital

WAVE FESTIVAL

  • 2013 - Silver - Cyber
  • 2013 - Bronze - Direct